Practical AI and Customer Data Strategy for Modern Organisations

Clear thinking, structured guidance and a practical operating model for leadership teams navigating AI, customer experience and data transformation.


Trusted by organisations across government, enterprise and industry.

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Most organisations are not short on technology.
They are short on clarity.

AI is accelerating and customer expectations continue to rise. Yet teams, platforms and data rarely operate as a unified system.


My work is straightforward.
 I help leadership teams cut through noise, align around a clear direction and build operating models that actually work.

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There is no hype.

There is no unnecessary complexity.
There is only the right structure, the right decisions and the right next steps.

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Make AI a strategic advantage instead of a distraction.

AI is not a standalone project.
It is an organisational capability.

I work with leadership teams to identify where AI creates meaningful value, assess feasibility and design the operating model required for adoption.

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What I do

  • Identify high value AI opportunities
  • Evaluate readiness across data, people and process
  • Provide architecture guidance and governance direction
  • Review vendor proposals and emerging AI platforms
  • Support leaders through critical decisions
  • Establish a practical operating model for sustainable adoption
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The Outcome

A clear and grounded AI direction supported by the structure to execute with confidence.

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How the advisory works

  • Regular strategic sessions
  • On demand advisory
  • Review of documents plans and vendor material
  • Ongoing guidance for leadership teams

Build a customer and data ecosystem that works as one.

Many organisations have strong ingredients.
Data. Tools. Teams.


The challenge is that these elements do not operate as a unified system.

I help organisations simplify, align and modernise their customer and data ecosystem so the entire environment reinforces progress instead of fragmenting it.

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What I do

  • Map the customer and data landscape
  • Identify capability gaps and areas of friction
  • Guide CDH and CDP analytics and experience platform strategy
  • Shape segmentation insights and measurement frameworks
  • Align marketing data and technology functions
  • Strengthen governance and operating model design
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The Outcome

A unified ecosystem where customer strategy data foundations and execution support one another rather than conflict.

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How the advisory works

  • Weekly or fortnightly leadership sessions
  • Continuous decision support
  • Strategic review of architecture and proposals
  • Regular insights with recommended next steps

HOW I WORK

A model designed for leadership.

Diagnose the Reality

Understand context constraints and the outcomes that matter.

Step Two. Create Focus

Align around the initiatives that will drive meaningful impact.

Guide Execution

Provide ongoing strategic support decision clarity and operating model direction.

About Sabeh

I work at the intersection of AI strategy data enablement customer experience and operating model design.

My background includes consulting transformation programs and AI enabled product development.

My approach is grounded in clear thinking structured frameworks practical steps honest guidance and meaningful outcomes.


I help organisations make smarter decisions avoid unnecessary cost and move with confidence.


Financial Services

Health & Social Sector

Public Sector

Telecommunications

Aviation

Financial Services

Health & Social Sector

Public Sector

Telecommunications

Aviation

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SMEs

Supported a diverse portfolio of Australian SMEs through Knobin Digital, delivering strategy, digital and marketing work across sectors including professional services, allied health, education and coaching, retail and e-commerce, trades and community organisations.

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Education

Executive Master of Business Administration 
through Australian Graduate School of Management (AGSM)
University of New South Wales

Frequently Asked Questions

  • Do you work across industries

    Yes. The advisory work is capability based and applies across many sectors.


  • Which industries do you serve?

    Our advisory services focus on capabilities that apply across a wide range of sectors, supporting leadership teams in diverse industries to harness AI and customer data effectively.

  • Do you handle implementation projects?

    We specialize in strategy design and executive advisory. Implementation is managed separately to maintain focus and ensure smooth transition when execution support is needed.

  • Can you support internal teams?

    Yes, we collaborate closely with leadership, data, technology, marketing, and transformation teams to align strategy and operational execution.

  • What is the best way to get started?

    A strategy call helps us understand your context and determine if our advisory model fits your organisation’s needs, setting a clear path forward.

have questions?

If you are navigating AI customer transformation or data complexity I can help you establish clarity and direction. Book a strategy call today by filling out the form

Connect with me

Contact Us

Book A Strategy Call

If you are navigating AI customer transformation or data complexity I can help you establish clarity and direction. Book a strategy call today by filling out the form

Contact Us

Connect with me

Sabeh Hassan Advisory

Contact Us

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Email

contact@sabehhassan.com
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LinkedIn

linkedin.com/in/sabehhassan
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WhatsApp

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